Corona X Parley
In collaboration with Corona and Parley’s joint effort in protecting 1OO kilometres of Australian coastline, we produced unique illustrations that showcase the essence of some of Australia’s most iconic beaches. The aim was to highlight the universally shared beauty of these locations while also inserting a subtle visual thorn into each illustration – a discarded, single-use plastic bottle. The double-insulated, premium water bottles were offered as a gift with purchase both in store and at bars and pubs. A desirable, sales-driving item that also educates the user on the importance of avoiding single-use plastic.
Art Direction & Illustration – Studio Umbra & Big Foot
Channel Marketing – MKTG Australia
ATL – Monster Children