KURO MONTAGE LANDSCAPE CASE STUDY_2600x1

Kuro Coal

Branding and Collateral

Kuro Coal is a mining exploration company with projects in Canada.

Kuro is Japanese for black which is reflective of the high grade of dark coking coal. I wanted to adapt this meaning to the brand and give it a corporate look balanced with the organic nature of coal. The K symbol is represents an open map, which is a subtle nod to geological exploration.