Move Well health is a practice focussing on massage therapy and chiropractic care. When creating the brand there was a focus on highlighting a duty of care within the local community. Knowing patients had a go-to practice who's aim is to get them moving back on the road to recovery.

The ribbon device was core to this and was created to reflect the continuation of freedom of movement which ultimately every patient is searching for when they enter the doors of Move Well Health.

The ribbon symbol has a flow and movement yet shows strength in it’s structure which represents the trusted service provided.