The 2026 season visuals are built around the Supercars 'S'. Rather than using the logo as a badge, I broke it apart and redrew it as sections of a race track, with sweeping fast corners and tight chicanes. The result is a graphic system that feels like it's in motion, with angled cuts and racing lines driving the eye across the layout.

These track-shaped forms work as frames for the drivers and cars. Each driver sits in their own section of the circuit, facing off against rivals across the composition. That captures the drama and tension of a championship fought corner by corner. The warm red palette, heat haze and flying sparks add to the intensity, so every poster feels like race day.

Because it's a modular system rather than a single layout, it scales across the whole calendar. It works from portrait street posters and bus shelters to wide-format billboards, and from Sydney to Perth, Ipswich, Taupō and Christchurch. Each event gets its own driver lineup and local touches, like the silver fern on the New Zealand rounds, while the campaign stays instantly recognisable as Supercars.