Festival of Footy / Telstra Draft Badge Press

As part of the AFL Festival of Footy I was tasked to design all 18 AFL team badges. These badges allowed fans to create their own custom badge by having their photo taken and printed at the Draft Print Press with their favourite team.

An artist impression helped deliver the final vision of the activation cube space before going into production.

Project in collaboration with TGI Sport.

– Badge Design
– Artist Impression
– Signage


Telstra Draft Press Badge Design
Telstra + AFL Draft Badge Press
Telstra AFL Draft Press Artist Impression
Telstra + AFL Draft Badge Press Station
Telstra Draft Badge Press Teams
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